Have you ever noticed what the reason is behind of always staying top on the search results of Google, while on the other hand, what are the causes of staying on the lower results of search engine?

The key to success in the World Wide Web is generating traffic to your website. It is the most crucial factor for webmasters to get the top ranking on Google search results. And, Backlinking is the most popular and simple method to generate traffic for your website. Unless, you are not familiar with the methods and techniques of Backlinking you would not be able to take an advantage from this valuable internet marketing tool. A number of methods have been outlined in this piece of writing to help you promote your website through Backlinks.

To understand backlinks, first we need to comprehend hyperlink and anchor text. For instance, a car parking shades company need to rank for a keyword in a local area. The keyword is car parking shades in Abu Dhabi.

We will then hyperlink the anchor text with this syntax.

<a href=” URL” “anchor text”>

Finally the hyperlink will look like a clickable link such as

Car parking shades in Dubai“.

Now let us move to the significance of the proper link building in order to get higher rankings.

First Understand Link Popularity
Backlinks are vital part to your website’s success to be ranked on the first page of Google. They are used to advertise your site to other web directories. A method used to link towards a particular website or from other relevant sites to advance your site relevancy in search engines. Three types of links could be used to increase your site’s popularity. There are two categories of link popularity.

Inbound Links: This is the linking of pages from the relevant websites. It helps the search engine to cross link your web content quickly and easily.

Outbound Links: Whereas, the external linking refers to the linking with external web sources.

Inbound Linking is the best method to increase the popularity level, by connecting your website with the World Wide Web user through linking with web directories.

  • Be very cautious to link with exchange sites or farm links. These types of exchange sites are considered to be spam and they are intended only to increase the popularity of site through fraudulent ranking methods which might be harmful for your site.
  • Instead of having number of links on your website, the key of popularity is to connect with Quality links for search engine optimization. It’s good to have linking with popular search engines, portals, high traffic generating related websites and with news sites.

Try to Cultivate Quality Links Only Not Spam

  • Create linking with other sites that better suits and relate to your web site content.
  • Try to create linking with sites which includes variety of relevant keywords.
  • It’s always beneficial to add sites with higher ranking on Search Engines, it helps to increase the popularity of your site and generate traffic as well.
  • Be aware not to add too many links on your web page. Using this technique might damage the reputation of your site and it could be banned by Search Engines.
  • Another technique to drive traffic to your site is to incorporate electronic signature in every communication. It will help to get your site on the top search results on Google.

Use Social Networks to Spread the Word About Your Website  
Networking is the best tool to further your popularity. It is actually a reasonable research and marketing method. Use social networks to expand your network of contacts, this might be helpful to advertise your site content and increase the popularity.

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